THANK YOU TO EVERYONE WHO HELPED SUPPORT ME!
There were so many amazing things that came out of this event. I have grown so much and learned so much along the way. The first thing that I did when I found out my internship challenge with TOMS Shoes was call my mom. She helped me get a lot of ideas to promote the event. The event was promoted in the paper on Thursday morning (the day of the event)! I had one girl come up to me and ask if I was Devon Luke...she read about the TOMS event in the paper! It was really cool to see the impact that I was making (http://www.coloradodaily.com/news/2009/apr/15/one-day-without-shoes-cu-colorado-toms-boulder/). I was also on the radio! The local Boulder community radio had me come into the studio for the interview (the recording of the interview is below). My Aussi cousin, Margie Warrell, who wrote the book "Find Your Courage!", was nice enough to put the event and my promotion code in her newsletter. Also, my sorority counted the event as a community service opportunity, which was awesome! On Wednesday, two of the TOMS campus reps and I had a table set up telling people about the event, handing out fliers, and selling the shirts that I hand made (the first picture).
I think the task that I most proud of achieving was getting the event approved. On Thursday (the week prior to the event), I went into the events and scheduling office and talked to the woman in charge of all events. She discouraged me by telling me that I had to get 10 different people's approvals. She also said that it would take THREE WEEKS! The first thing that I told her was, if I want it to happen, it will happen! And it did. I got all 10 approvals in 4 DAYS! When I went into her office the day before the event to get the final approval she looked at me and told me that she was extremely impressed and she has never seen someone get approvals so fast.
The day of the event was finally here and I was just glad that everything was done and I promoted the event in every way that I thought possible. It was gorgeous and sunny on Wednesday, but of course, the bipolar weather of Boulder decided that it should be 40 degrees and RAINING! Being a dedicated TOMS potential intern...I WENT BAREFOOT...for the majority of the day. Let me tell you, I appreciate my shoes more than anyone I know. The turnout for the walk was not so great. The weather turned down a lot of the confirmed walkers on facebook (96 people were confirmed to join the cause to raise awareness). But, there was nothing that I could do about the weather. There were about 10 people on the walk and we got asked by a lot of people, "Why aren't you wearing shoes!!!!????". So, I guess even though there weren't a lot of people we still did out job of raising awareness.
My promo code is still open and TOMS is still looking to see how my sales are going. So, if you feel compelled to support the cause, please visit www.tomsshoes.com and enter odwssaP1HR3Z2ES when you are checking out! I still need all of the help that I can get! You can also read more about the cause and the TOMS story on the website above.